If you look into the PC market these days, you see nearly the same things from every other manufacturer. It has been that way for a while now actually. Every mainstream brand goes with their usual line-up, then there is the high-end professional line-up, a mainstream and high-end gaming line-up, and now, they have the high-end creative industry line-up. There is one segment that many manufacturers are not taking enough advantage of though. That is the student market.
It is a completely different market compared to what the other markets are serving you see. In this segment, consumers are looking to buy value-for-money portable set-up that they are comfortable to work with. Preferably you have something at 14-inch to 15-inch of display, large enough to easily browse through documents and rifle through research papers. It is also large enough to enjoy YouTube and Netflix when they need to relax. Of course, the main aim is to get work done on it. It has to be able to comfortably run excel files, easily create attractive and purposeful PowerPoints, and write long essays away from the charging port preferably.
Lenovo has a number of things that they are already doing to make their Notebook PCs more appealing to students. One of which is to bundle Microsoft’s whole office offering for students into their value Notebook PC line-ups. Their new strategy is to find a completely new kind of brand ambassador.
Their new IdeaPad Slim 1, IdeaPad S145, and ThinkBook 14 Notebook PCs are included under their “Learn From Home” package. The Notebook PCs prices starts from MYR 999, MYR 2,049, and MYR 3,399 respectively. Selected devices will get the Students package with Microsoft Office 365 Student access.
They are looking for a full-time student to be their new ambassador this time. Of course, there are some criteria other than being a full-time student and being able to verify that status. The candidate has to also be active in their campus activities as a student. Interested participants also have to be active on social media and be a registered Member of Lenovo’s Education Store
If selected, the ambassadors will be exclusively invited to watch Lenovo Tech Talks. The Tech Talks are kind of product launch events or even concept show cases. Selected students will also get to participate in the Q&A sessions that happens within the events.
They also get direct access to Lenovo team members as part of a sort of a mentorship program. Students can speak to Lenovo team members in virtual office hours to gain skills that may be essential to their career path or as entrepreneurs. All this, on top of a 15% discount referral code they can use and share with friends or family members to purchase selected Lenovo devices listed under the “Learn From Home” program.
Eligible students may apply for Lenovo Malaysia’s Student Ambassador program or find out more about the program on Lenovo Malaysia’s website. All participants will be awarded with a certificate of participation to be added to their portfolio. At least you tried, you know. If you are selected though, you might be featured in one of Lenovo’s Quarterly Student Ambassador newsletter. For more information on Lenovo’s “Learn From Home” offers, head over to their website too.
