Razer, the ultimate lifestyle brand for gamers, is back with another one-of-a-kind collaboration that’s sure to turn heads: even if they are acid green and belong to snakes! This time, they’ve teamed up with the iconic Japanese streetwear brand, EVISU, a Japanese denim brand that was founded in 1991 by Hidehiko Yamane.
The brand is known for its high-quality denim jeans, which feature intricate embroidery and unique designs inspired by Japanese culture. EVISU has a strong following among fashion-conscious consumers, particularly in Asia and Europe. But why is Razer going the way of denim?
Well, it’s no secret that denim is having a moment right now. From high fashion runways to streetwear, denim is back and better than ever. And with people from all walks of life becoming gamers and the community growing more interested in fashion, it only makes sense to combine the two.
The Razer | EVISU Apparel collection is a three-part capsule that combines EVISU’s iconic motifs with a gamer twist. It features EVISU’s signature seagull logo and Daicock insert. And of course, Razer’s triple-headed snake logo is prominently featured in their signature acid green color.
If you value comfortable clothing that doesn’t restrict movement, the carrot leg jeans in the collection are designed to be roomier around the thigh area, while the black hoodie and tee are obviously versatile and can be mixed and matched to be worn in a range of temperatures.
Look, it’s a well known fact that gamers want the best possible tools to help them perform at their highest level, and they are willing to invest time and money into finding the perfect setup. A foregone conclusion that peripherals can make a big difference in gameplay itself and can ultimately impact a gamer’s success or failure – and is arguably why Razer is the most recognisable brand in eSports and even tech. Tie all this to the sense of identity and community within gaming culture. We know that many gamers view their gear as an extension of themselves. Which is why we’re excited for the hardware.
The Razer | EVISU Gaming Peripherals collection will include the popular Razer Orochi V2 ultra-lightweight wireless mouse, the Razer Gigantus V2 – large mouse mat, and the Razer BlackWidow V3 mechanical keyboard. The community already loves these Razer staples, but now, each peripheral is inspired by EVISU’s denim legacy and is embossed with Razer’s take on EVISU’s signature mantra. These peripherals will mimic the denim effect for a bold gaming set-up that really solidifies this partnership.
Is that a lot of fire? We think so, too. Sit down and take a breath, let’s not forget about the Razer Iskur X. A community fave, many know this ergonomic gaming chair is the perfect way to stay comfortable during long gaming sessions, and this drop features that iconic EVISU signature mantra.
Being this incredibly recognisable, almost ubiquitous brand for gamers, Razer has ‘steam’ to maintain, and they keep up the pace, constantly pushing the boundaries of what’s possible in gaming. So let’s get outside the game.
This is hardly their first apparel collab. Last year’s project with BAPE included glow in the dark sneakers and shark zip hoodies, plus 2022 also saw Razer going notably pink with Hello Kitty. It seems obvious to work with another Japanese brand, and leaning into the reemergence of denim this year, they’re taking things to the next level with EVISU.
In continuing the culture of teaming up with brands that fit the vibe of the community, Razer gets to engage the emotion and desire for a relevant visual style even if gamers are always seeking to improve their technical gear and stay ahead of the competition.
With a 30+ year legacy, EVISU is as old as many pioneer gamers themselves. The age of this back story has grown the lore behind the brand. Amongst those in the know, EVISU really is synonymous with incredibly high-end denim and distinctive branding. This allows this crossover to have some real weight to it. The synergy appeals to both fashion-conscious consumers and gamers.
Objectively, even, looking at the apparel and peripherals, there’s obviously been no shortage of ideas to produce unique and innovative designs that will stand out in the market. Looking at how other limited edition Razer merch has resale value, we know that gamers value special releases and collectible items. No doubt at all EVISU and Razer are creating a sense of exclusivity and rarity.
It’s clear that Razer is committed to continuing its trend of creating products that are not only stylish, but functional as well. Having launched in late February of this year, you can already head over to Razer.com, EVISU’s official page, or your nearest store to get your hands on this limited collection. Don’t forget to stay tuned to us and our wider team for the latest updates on gaming and all the extras.
