Capital A’s digital arm, airasia Digital, is set to transform into MOVE Digital. This rebranding also marks a restructuring of airasia Digital’s business which will now encompass both the airasia Superapp and BigPay. As part of the change, the airasia Superapp, will also undergo a comprehensive rebranding, morphing into ‘airasia move’ in the near future.
As part of the restructuring and rebranding of airasia Digital, co-founder of AirAsia and the CEO of Capital A, Tony Fernandes, will assume the mantle of Executive Chairman of MOVE. He will be overseeing the synergy between airasia move and BigPay.
Tony Fernandes, Executive Chairman of MOVE, expressed, “The name MOVE embodies our essence as the digital arm of Capital A, reinforcing our commitment to propel people, ideas, and innovation in the realm of travel. Imagine having seamless access to travel and financial services on a single platform, complete with integrated financial features like balance display, top-ups, and payments from BigPay. This strengthens airasia move’s position as the go-to travel app. My role as Executive Chairman of MOVE will be to enhance synergy between both businesses. With this transition, users can anticipate an enriched experience and deeper integration of BigPay features within airasia Superapp, soon to be airasia move.”
Nadia Omer will be heading MOVE as its Chief Executive Officer starting on the 26 October 2023. Her primary task will be driving airasia move’s vision of being a low cost travel platform with high conversion rates. She will be taking over from Mohamad Hafidz, the acting CEO. She will also be working closely with Zubin Rada Krishnan, head of BigPay as the MOVE ushers in a new era of travel innovation with airasia move and BigPay as their focus.
The airasia Superapp, soon to be airasia move, has rapidly evolved into a one-stop travel hub, offering seamless end-to-end booking experiences over the past two years. On the other front, BigPay has carved a niche as an innovative fintech provider empowering Southeast Asians with superior financial management tools.
Both of Capital A’s digital entities have made remarkable strides, with airasia Superapp (soon to be airasia move) registering a record-breaking Monthly Active Users (MAU) of 15 million by the end of the second quarter. Simultaneously, BigPay has witnessed a remarkable 16% Year-on-Year growth in its carded users during the same period. This rebranding initiative sets the stage for an exciting journey ahead in the digital travel and finance landscape.
